“Rooted in timeless classics you can wear for a lifetime.”
e-commerce label
designer — ystr clothing
YSTR Clothing, abbreviation for the word 'yesterday', is an e-commerce exclusive label that honors the process of creation and slow fashion. The label creates contemporary clothing inspired by classic vintage silhouettes, & is tailored for the modern woman. YSTR adopts a cut-to-order model in order to combat fashion waste and promote ethically made fashion.
contributions
Create overall stories, visuals, & concepts of collections – inspiration boards
Research and identify trend direction and analysis
Collection development, design, illustrations, CAD
Source fabrics & trims, work with dye houses
Create detail pages for tech packs, preliminary costing, ensure maintenance of designs within PLM
Participate in fittings, work with & manage development team
wholesale label
designer — SjÖbeck
Originating in Malibu, CA, Sjöbeck is a wholesale contemporary label sold internationally in USA, Canada, Japan, Hong Kong, and Australia. Inspired by a simple Scandinavian word meaning 'by the sea', Sjöbeck pays homage to the clean, minimalistic Scandanavian approach to design and attention to detail.
contributions
Create overall stories, visuals, & concepts of collections – inspiration boards
Research and identify trend direction and analysis
Collection development, design, illustrations, CAD
Source fabrics & trims, work with dye houses
Create detail pages for tech packs, preliminary costing, ensure maintenance of designs within PLM
Participate in fittings, work with & manage development team