brand

The Cause Bar is an online fashion marketplace, editorial magazine, and a trusted destination for living a social good lifestyle – with a mission to equip change makers with the inspiration and actionable steps they need to live out the change they wish to see in the world.

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PROJECT

Brand Bible & Guide
This project was created to provide guidelines to the concept and messaging of The Cause Bar. The goal was to use contrasting elements along with aspirational imagery to create a bold, strong look that is equally feminine in order to convey an empowering image for women to become change makers in the industry.

Digital Booklet, PDF

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CONTRIBUTIONS

• Outline overview of brand concept & DNA elements

• Outline brand messaging

• Create overall mood

• Colour palette and usage

• Typography and text usage

• Logo usage

• Determine image guidelines

• Create digital and social media look

• Create contextual examples

• Icons & graphics