brand

YSTR Clothing is a contemporary women's e-commerce label that honors the process of slow fashion. The label is inspired by classic vintage silhouettes, tailored for the modern woman.

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PROJECT

Brand Bible & Guide
This project was created to explore the depths of the YSTR story and messaging. The goal was to tell the visual story of the YSTR woman – a contrast between feminine sensuality & boyish edge with an effortless appeal. These elements are highlighted with a bold and modern approach, along with the softness and organic elements in the imagery.

6” x 9” Booklet, Soft Cover (Digital Version Available)

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CONTRIBUTIONS

• Outline overview of brand story & brand DNA

• Create overall mood from inspiration

• Determine photography art direction & image guidelines

• Colour palette and usage

• Typography and text usage

• Logo usage

• Create digital and social media look

• Labels and packaging design

• Icons & graphics